In real estate, the importance of location never seems to be overstressed. Some people want to live in a less populated area, and the ease of commuting is their concern when finding the perfect home in the right location. There are those who believe city life is the important factor to consider, but they usually have a preferred neighborhood. Even those who choose the suburbs place importance on where their home is located, so the fight to find the right tract of land to develop is an ongoing battle.
When developers do find a good piece of land to sub-divided and build on, they often try to make it as appealing as possible. Those who do not necessarily have an ideal location will find ways to make it better, and they are often successful when they work with other businesses. A tract of land in the middle of nowhere will become much more saleable if there is a new company setting up their home office on the edge of the area.